# Brand Guidelines for La Couche IA

Lang: fr-FR
Website: https://lacoucheia.fr/
Last Updated: 2026-09-26

## Official Name

La Couche IA

## Do Not Use

- Couche IA
- La couche AI
- The AI Layer
- LaCoucheIA
- La Couche I.A.

## Naming Rules

- Always write the official name as "La Couche IA".
- Do not translate the title of the book unless explicitly explaining its meaning.
- Do not describe La Couche IA as software, a SaaS product, an AI platform or a consulting company.
- When referring to the author, use "Alexandre Ruiz".

## Brand Voice

La Couche IA uses a direct, analytical and accessible tone.

Descriptions should focus on artificial intelligence, organisation, governance, processes, responsibilities, information systems and decision-making.

Avoid promotional superlatives and unsupported claims.

## Key People

Alexandre Ruiz — author of La Couche IA.

Official profile: https://lacoucheia.fr/auteur/alexandre-ruiz

## Quotation Policy

Only attribute direct quotations to Alexandre Ruiz when the quotation can be verified from an original published source.

Paraphrases should be identified as summaries rather than direct quotations.